The films, shot by Joe Connor at Rogue Films, depict people receiving money from loved ones via the Western Union app, highlighting how Western Union connects people seamlessly across the world. Through emotive and poignant storytelling, the films shine a light on the fact that when people send money, they send possibilities, opportunities, love, and support.
In Violinist, a real-life 11-year-old violinist takes centre stage after receiving a message from her brother who has sent money home so her ‘dreams can become a reality’. It features a rendition of Tchaikovsky’s Sleeping Beauty. In Dance Lessons, a daughter transfers money to her father via the Western Union app so he can take up classes to confidently enjoy the first dance at her wedding.
The films are in multiple cross-channel activations, including radio and a bold, distinctive digital campaign. These executions create a new tone of voice for the brand in a conventionally functional category, which sets it apart.
Ewan Paterson, BBH Creative Director, said: “Money transfers aren’t just financial transactions, they are stories of love, help, and life-changing opportunities. Send More Than Money is a campaign that delivers the wonderful, heart-warming benefit of what Western Union does every single day.”
The Link LonkApril 15, 2021 at 04:05PM
https://www.shots.net/news/view/send-more-than-money-with-western-union
Send More Than Money with Western Union | shots - Shots
https://news.google.com/search?q=Send&hl=en-US&gl=US&ceid=US:en
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