deWiz is a wearable golf training aid that provides instantaneous feedback within a golf swing. The ... [+]
deWizThe differentiator for golf’s newest swing training aid, deWiz, is instantaneous feedback you can feel via an electric pulse. The high-tech wearable – the result of five years of research, testing and development – is getting good feedback itself, and from major champions like Annika Sorenstam, Bryson DeChambeau, Vijay Singh, Lydia Ko and Henrik Stenson.
deWiz was created in Sweden, the brainchild of former European Tour player Markus Westerberg, and has sold its initial allotment of devices to early adopters. The company is now taking pre-orders in preparation for its broader launch this summer, during the thick of the golf season.
Whether a golfer wants to focus on tempo, swing plane, transition or the length of their backswing, deWiz helps them feel where their swing is going astray. Unlike other swing analysis tools or flight monitors, Westerberg says this type of learning stimuli is based in motor learning and helps reduce the time needed to rescript the golf swing.
“For any motion, like walking or a golf swing, your brain has a script it performs,” says Westerberg. “When you provide immediate feedback while performing that motion, your brain is able to edit that script exponentially faster than only relying on the trial-and-error process of interpreting and translating data delivered via a screen.”
Sorenstam was introduced to Westerberg and fellow co-founder Christian Bergh through Stenson several years ago and has helped, along with the rest of deWiz’s professional golf ambassadors, guide the development of what’s emerged as a revolutionary wearable in the training space.
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Sweden's Henrik Stenson is among several professional golfers who have joined deWiz as ambassadors, ... [+]
deWiz“I have always been intrigued by technology and I had never seen anything this advanced with immediate feedback,” Sorenstam said. “deWiz makes practice more fun with the stimuli you feel right away, and the precision of the data has helped me be more consistent.”
deWiz tracks the position and direction of a user’s hands throughout the golf swing, providing a 3D analysis within its app. But the product’s defining aspect is the tickling electric pulse (for those wondering, no, it’s not like a dog’s shock collar), as well as an optional audio signal that’s delivered during the swing and is pinpointed in the analysis via the app.
“One of the key things that a lot of amateurs are going to look at is the swing plane,” says Stenson. “We know over-the-top slicing is something that annoys a big portion of golfers.”
If a user is hitting shots that slice due to that swing fault, they can set the deWiz parameters towards reducing the over-the-top motion. When those parameters are broken, they get real time feedback. As Westerberg says, it reduces trial and error, and accelerates the learning process.
“The challenge for a golf coach is how to help a student make a swing change permanent,” Westerberg said, noting that a player might be relatively consistent during a lesson, but fall back into bad habits on the course – especially when under pressure. “The same challenge is true for many training aids in that when you take them away, golfers fall back into bad habits. We wanted to change this cycle with a seamless solution and deWiz fulfills what has been dreamed about by many golf coaches for ages: what if you could deliver feedback at the very moment the swing goes awry?
That is the essence of deWiz – swing, feel, improve.”
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The Link LonkMay 20, 2021 at 01:00PM
https://www.forbes.com/sites/erikmatuszewski/2021/05/20/with-backing-from-bryson-annika-and-more-dewiz-looks-to-send-jolt-through-golf-training-aid-market/
With Backing From Bryson, Annika And More, deWiz Looks To Send Jolt Through Golf Training Aid Market - Forbes
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